Mission
	Downtown Rockwall is “the new find”! The area is experiencing a renaissance and is filled with activity as residents and visitors rediscover its charm. It’s not by chance, as years of thoughtful planning and focused energy have given new life to the downtown district, reestablishing it as the heart of the community.
	The Rockwall Main Street Program works to create an inviting, historic downtown district that serves as a center for recreational, economic and cultural activity.  The successful program utilizes the National Trust Main Street Center’s Four Point Approach, a national revitalization movement currently in place in more than 2,000 communities across the country.

The 4 Point Approach
	Organization – builds partnerships among the various groups that have a stake in downtown; builds a pathway to leadership in local efforts by launching community-based, volunteer-driven nonprofit entities that empower residents and investors to collaborate for sustainable revitalization.
	Promotion – promotes a positive image of downtown to a variety of audiences; focuses on authentic community assets, with high-quality image development campaigns and events that will attract new shoppers, visitors, and residents
	Design – focuses on the physical elements of downtown such as storefronts, signs, landscaping, and public spaces; targets infrastructure and building improvements that lay the groundwork for a physical transformation that will be both functional and attractive.
	Economic Restructuring – identifies new market opportunities for the downtown area; redefines the district’s niche in the marketplace and sharpens the competitiveness of existing businesses, while nurturing new enterprises that respond to today’s consumers’ needs.

Advisory Board Meetings & Agendas Main Street Advisory Board Application		Board Members Kevin McCormick Toni Waldrop Michael Adrian Sarah Freed Claudette Hatfield Evan Matteson Jenniffer Norman	Main Street Manager Bethany Browning P (972) 772-6400 F (972) 771-7762 Email